Press Articles
Home  /  Press Articles   /  Benefits of online and interactive games
Benefits of online and interactive games and applications to promote your company brand

Online marketing is quickly becoming one of the best ways to promote your company. It is cheap, easy, and has access to a huge audience (literally hundreds of millions of people worldwide). In this short article, we’ll take a look at some of the ways you can use interactive games and applications to get your company’s name more attention online, and start drawing traffic and customers to your website, as well as the added benefits of investing in a virtual environment.

With the rise of internet marketing, we have seen a new trend in advertising – interactive media. There are two basic types of interactive media advertising, which sound similar but are not to be confused. These are interactive advertisements, which most commonly manifest online in banner ads that have some sort of built-in game, and advertising in media, which are advertisements that are embedded in interactive games. These commonly take two forms, both of which deserve some in-depth analysis.

In-browser games, some companies advertise by giving players a benefit for visiting a website or viewing advertisements. You’d be surprised at the extent to which people are willing to sacrifice their time in order to get some benefit in an online game. The second popular form is in console and PC games, in which advertisers place ads in environments that mimic real life. For example, recent first-person-shooter games have advertisements on billboards and subways that can be updated online. Racing games often have car-related ads on the virtual race tracks.

The obvious benefits of these are access to a demographic that is, otherwise, hard to access. People that spend a large amount of time playing games are unlikely to see ads in places other than those games, and by injecting marketing into these games, companies can get literally hundreds of views by a single person in a single day. Interactive media is a new way to advertise (which hasn’t been seen since television), and is quickly becoming one of the most effective. In fact, it is so new and exciting that some players might react positively to real-world ads in virtual environments, thus keeping them from feeling annoyed or intruded upon by said advertisements. By keeping virtual ads in interactive media tasteful and attractive, you can reap the benefits of cheap electronic advertising while giving players that surreal sense of the real world in their virtual one.